Dr Max McGowan Holloway

Max’s sporting achievements include national and international success as both an athlete and elite coach including at Olympic level. He has practical experience of athlete management, coaching, leadership, team building and setting achievable process and outcome goals. Max works as an marine physicist for the Scottish Association of Marine Sciences providing scientific knowledge of the local tidal waters.

Max runs in the Scottish mountains and competes in long distance open water events. Outside of sports Max works as a marine physicist and holds a PhD in climate science with fieldwork experience at sea and in the polar regions.


  • National Water Safety Management Programme with first aid, Level 3 (beach, river & still waters)

  • Fell/Trail Leadership in Running Fitness (FLiRF) 

  • Antarctic Pre-deployment training

  • First Aid Plus, British Antarctic Survey Medical Unit

  • STCW Personal Survival Techniques (Sea Survival), Lowestoft & Waveney Education Services Ltd

  • A Skills Framework for Delivering Safe and Effective Fieldwork in the Polar Regions

  • STCW 95, UK MCA approved: Personal Survival Techniques, Personal Safety and Social Responsibility

  • RYA Level 2 Racing Coach Course

  • RYA National Powerboat Certificate, Level 2

  • PVG & DBS certificate 


Experience & Racing


Open Water swimming

  • Scottish Winter Swim Championships, 50m freestyle: 6th (2nd AG)

  • Highland Open Water Swim Series, Glenuig, 1.3km: 1st

  • Highland Open Water Swim Series, Appin, 1.3km: 1st

  • Ullswater Epic Lakes Swim. 3.8k

  • Coniston Epic Lakes Swim, 3.8k

  • Henley Classic, 2.1km


  • 1st category road racing licence

  • Track and road racing 

Polar expeditions

  • Two month Antarctic fieldwork campaign during the 2017/18 season

  • Arctic training course: A Skills Framework for Delivering Safe and Effective Fieldwork in the Polar Regions, Svalbard


  • Team GBR RYA Sailing Coach; Great British National under 16, under 21 and Olympic squads

  • Singapore Sailing Federation - Olympic Sailing Team Coach; Singapore men’s and women’s Olympic representatives at World Cup Series and Pre-Olympic Test Event

  • Korean Sailing Federation - Olympic Athlete Coach; Korean men’s Olympic representative

  • Switzerland Laser Radial coach; Swiss team at Laser Radial Youth World Championships and Europa Cup events


  • Full time funded athlete from 2006-2008. Member of the Great British

  • Olympic Development Squad in the men’s single handed Olympic class

  • National Champion Laser 4.7

  • Youth National Champion Laser Radial, 4th and 1st under 19 Senior National Championships Laser Radial, 10th World & European Championships Laser 4.7

  • Ranked 3rd in UK Senior National rankings

  • Top 30 at world cup series events, Top 10 at Skandia Sail For Gold Regatta Olympic class, Top 70 at World and European Championships in the men's single handed Olympic class.


  • Member of Men's Running magazine Project Trail Team

  • Multiple fell, half, full and ultra marathon races

  • Mountain Marathon and Skyracing


  • National level for rowing included 2 x Henley Royal Regatta in Thames Challenge Cup


  • Support Crew for West Highland Way Race 2018

  • British Mountaineering Winter Skills Lecture, 2018

  • Bushcraft survival weekend, Cairngorms 2016

Dr Stacey McGowan Holloway

Stacey is a race director, freelance adventure writer, year round wild swimmer and slow ultra-runner. Sport for Stacey is about enjoying the outdoors and the personal challenge rather than competition.

Stacey has experience in athlete management, drill coaching, race planning and strategy. Her strengths lie in her ability to break down seemingly unrealistic goals into achievable steps. This has been demonstrated both in and out of sport from coxing at international rowing regattas and running 100miles to gaining her PhD from the University of Cambridge. Stacey has worked most of her life in the NHS and believes fully in the power of building communities around outdoor activity for a healthy society, both physically and mentally.


  • International Leadership & Management Level 3 in Coaching

  • Fell/Trail Leadership in Running Fitness (FLiRF) 

  • National Water Safety Management Programme with 1st aid, Level 3 (beach, river & still waters)

  • Mental Health First Aider

  • First aid 

  • PVG & DBS certificate


Experience & Racing


  • Published articles in magazine - Women's Running, Intrepid, Like the Wind, Ultrarunning World and blog to ultra running community

  • Written content covering Lewis Pugh's Hebridean training camp ahead of Antarctic Swim 2020.

  • Social Media Team at the Montane Spine Race 2019

  • Everyday Adventurer content for Thryve World

  • Featured on WHWrace podcast and Wildswim podcast and on SkyRunner blog and in Outdoor Swimmer magazine


  • Race director for Tyndrum 24

  • 96mile West Highland Way race, 193rd finisher and featured on the race podcast series, 2018

  • Merry Hill Challenge, Female winner and 2017 course record holder

  • 2x Highland Fling 53mile footrace 2016 & 2018

  • Salomon Ring of Steall Skyrace 2017 - 414th out of 428 

  • Saunders Lakeland Mountain Marathon, 2017

  • 2 x Cambridge Boundary Trail marathon, Edinburgh Marathon (3hr54) & a handful of fell races & half marathons (trail & road)

Open Water swimming

  • RedBull Neptune Steps 2019, the World's only uphill swim race!

  • Scottish Winter Swim Championships, 50m heads breaststroke (2nd place AG) and a sprint triathlon (2nd place AG)

  • Henley Classic 2.1km open water swim

  • Highland Open Water Swims - Corran Narrows and Glencoe


  • 1-2-1 sports goal coach

  • UCL Internal workplace coach

  • Learn to row coach

  • Beginner Run Leader


  • National level for rowing including 2 x Henley Royal Regatta in Thames Challenge Cup 2013 & 2014

  • Cox for University of Cambridge Lightweights Trail VIII's 2014


  • Charity London to Manchester 2018 

Volunteering & support

  • Kayak support at Highland Open Water Swim Glenuig 2019

  • Race volunteer at the Highland Fling race & West Highland Way Race

WayOutside ltd trades under WayOutside and is registered in Scotland, SC627856. Scottishathletics Event Organisation membership SA661459. Email: wayoutsideuk@gmail.com.